Child Care Logos - Daycare and Kindergarten Logo
No matter whether you are starting a child care center, a home daycare or a kindergarten, you will need to get a
logo designed if you want to come across as being a professional operation.
A great logo can help you to make a good first impression with parents and children alike. Over time your
logo will come to symbolize your brand and all of the trust that you have built up in the community.
In this article we offer some tips and ideas for you as you proceed to brainstorm ideas for your child care
or kindergarten logo. It is best if you can approach a custom logo designer and are able to brief him or her fairly
accurately about what you are after in a design.
Building a Brand
Think about what kind of image you want to give to the public and your customers. You may want people viewing
you logo to get the impression that your daycare center environment is friendly, welcoming, fun or even
educational. Parents will also be attracted to a design that suggests that a daycare is safe, secure and
Taking the desires of both parents and children into account, write down a list of words for your logo designer
that sums up how you want to shape perceptions towards your kindergarten or child care business.
Popular Daycare Logo
When you look at a lot of daycare logos you start to see common themes regarding the images that designers have
selected. Cartoon or animal mascots are popular and building blocks with individual letters on them that spell out
words are also well loved. Other common images that I noticed while scanning some daycare and
kindergarten websites include balloons, toys, flowers, smiley faces and rainbows.
Any child-friendly image can work well when it is combined into an overall concept that follows the
principles of good design. Just make sure that you are fully aware of all your local competitors and that you
don't go for an image that is at all similar to what they have. Also give your designer details on the ages of
children that you care for so that they come up with a concept that is age appropriate.
One interesting idea is to basically have some children design your child care business logo. Sit a group
of youngsters down to do an art project and let them know that you need a picture to represent your daycare. If
they come up with something that you like you could then have your designer touch up the work and create a concept
that has a child's influence.
Children and Colors
Children are attracted to bright colors. Most designers minimize the use of color in a logo for simplicity and
professionalism. However, with a daycare or kindergarten logo these restrictions do not apply to the same
extent and you should go for attractive, bright color combinations. You are probably best to use a white
background as this will enhance the colors. Talk to your printer about printing costs before you go overboard with
too many colors.
Many designers get playful with the fonts in child care logos. One approach is to make the lettering
look like it was hand written by a child. Stick with bold fonts and don't be afraid to vary the colors of the
letters as long as the logo is still readable.
Logo design can be a complicated process. Rather than putting total faith in your designer to come up with
something suitable you should communicate with them well throughout the design process so that you can have some
input and control. Be sure to put some time into research and brainstorming ideas before you fill in a design
briefing form and order a custom logo for your daycare.
With a little time and effort and with help from the right logo designer you will be well on your way to
building a reputable kindergarten or daycare brand.
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