Hair Salon Logos - Design Ideas for
Hairdresser and Hair Stylist Logos
If you are opening a hair salon or you are looking to improve the image of your existing business then you will
definitely be needing a professional looking custom logo design.
In this article we look at the importance of logo design in the hair stylist and hairdressing field. We examine
common elements of hair salon logos to give you some ideas and we advise you on how to work with a designer to get
the best possible logo to represent your salon.
The Importance of Logos for Hair Salons
Hairdressing is a fairly creative career and to excel in this profession you really need to have at least some
artistic talent. A hair stylist's eye for detail, creative edge and originality can all be expressed in a logo
design. The right business logo can create a great impression with prospective customers and let them feel that
their hair will be safe in the hands of your team. Your logo will also help to give your brand a unique flavor that
will allow you to stand out from the competition.
Define your Market
Before you order a custom logo design for your salon you will have to fill in a briefing form so that the
designer will have an idea of what your business is all about. It is crucial that you give them as much information
as you can about the kind of salon that you are opening and the kind of clientele that you expect to attract.
If you are opening in an urban area that is surrounded by cafes and boutiques then your requirements may be
very different from a salon in an urban shopping mall. Let your designer know about your surroundings, the space
where you will be setting up and the style or theme of interior decorating that you will be doing.
Write down a list of descriptive words that will give your designer an idea of the kind of impression that you
want to have on people via your logo. You might use words like sophisticated, stylish, elegant, fashionable or
welcoming to describe that kind of image that you want to have.
A good designer will then be able to create a design that sums up what your business is all about. He or
she will also create a design that projects an image that will appeal to your target market.
Look at other hair salon logos for ideas and refer your designer to your favorites or to designs that you
specifically don't like. A good designer will be able to pick up on the elements that work well in logos and should
be able to create something totally unique by using other logos as inspiration.
Originality is important though as you don't want to infringe on the trademarks of other businesses. You also
don't want to be confused with any of your local competitors. It wouldn't hurt to let your logo designer know who
your local competitors are and to stress the fact that you don't want a design even remotely similar to what they
Popular Images for Hair Stylist
One approach to logo design is to incorporate an image that people associate with hairdressing. The most common
images here are either a pair of scissors or the shape of a woman's face and hair style. While a great designer
could pull this off and make it work, these images can look a little tacky and clichéd. Think carefully before
deciding that this is what you want.
A better approach could be to go for a symbol or a more abstract image. You could even go with an image that is
totally unrelated if you think it is something that would appeal to your target market, look particularly memorable
or suit your location. If your salon bears your name as the owner then you might enhance this kind of personal
branding with an image that defines your personality, lifestyle or approach to your work.
Choice of Colors
Anything goes in terms of choosing colors although with logo design it usually pays to keep the range of colors
to a limit of two or three. This will help your logo to stay simple and uncluttered. Minimal usage of color may
also lower your printing costs
A Readable Font
Your designer will be able to show you a variety of fonts or lettering styles for your logo that compliment the
overall design. Some hair salons go for cursive fonts that look like they have been written in old
fashioned hand writing. This kind of writing can be harder to read so make sure that you don't sacrifice
clarity for style.
Block lettering can be easier to read and can make a stronger impression. One trend this days with hair salons
and in other industries is to either use all upper case letters (capitals) or all lower case. Ask your
designer to do your logo with a variety of fonts and then get some opinions from friends and coworkers as to which
sample works well.
In terms of your marketing budget, a well designed logo will probably give you the best return for your
investment over the years. It is not easy to change a logo once you have branded your business so it is worth
spending at least a few hundred dollars to get something that will stand the test of time. Get your hair salon
or hairdressing business off to a great start with a great custom logo design.
Recommend One Logo Design Company Above All the Others.
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