Pet Logos - Design Ideas for Pet Shop, Grooming and Pet
Sitting Business Logos
These days there is an exciting new range of pet related business springing up. As well as traditional pet
stores, there are also sitting and grooming businesses as well as numerous other services and concepts. More
upmarket boutiques and kennel services are starting to cater to people who want only the highest standards in
products and services for their dog or cat.
No matter what kind of pet business you plan on starting up you will need to get a professional logo design to
give your company an identity. A logo will help you to sell your products and services by making a statement about
your business that appeals to your market. It will also help you to develop a brand in the long run.
Here are some design ideas for pet logos. Hopefully this will help you get some ideas and inspiration to make it
easier for you to let your designer know exactly what kind of pet business logo you want.
Making a Statement
You need to give some thought to the kind of image you want to project with your logo. Try to understand the
relationship between pets and their owners. People value their vets considerably and some even go as far as
treating them like family members. Give people the impression that you are a business that cares about the
health and happiness of animals. You want people in your target market to understand that you value animals highly
and that your products and services are of the highest standard.
There are many niches in the pet care industry and if you are focusing on one specifically then you may want to
have your logo designed so that it is appropriate. If you are servicing the low end of the market and your
customers are people who do the bare minimum to care for their pets then you may want to concentrate on the value
for money or convenience that you offer. If you are servicing high end customers that spend a fortune on their pets
then you may want a logo that hints at the prestige and exclusivity that you offer with your products and
Popular Pet Logo Images
The obvious choice for a pet logo is to feature an image related to animals as a part of the design. Basic
text logos can also work well but as pets are typically cute, lovable and 'brandable' you may as well take
advantage of this and include a pet related image. Pets can look great as a business mascot in cartoon form or in
other more realistic or abstract forms. There are such a wide variety of household pets and species and they
can be represented in so many different ways that it would be rare for a designer to come up with something that
wasn't original. Other 'obvious images' for logos in the pet business include a dog's bone, a kennel, paw
prints or a leash.
To get ideas on what other business have used on their designs do a google image search for the keywords 'pet
logos'. You can then see some examples of great pet shop logo design and possibly draw inspiration for your
Pet shop, grooming and sitting logos are usually more colorful than those in other industries. To keep your
design from becoming overly complicated though you should ensue that your designer is working within a limit
of no more than three or four colors. Minimal color usage will also make it easier when it comes to printing,
faxing and photocopying the logo.
Lettering and Fonts
Any kind of font can work well for designs in this industry. A good designer will select a font that compliments
the rest of the design and enhances the message. Pet businesses can often get away with lettering that is colorful,
playful and fun. More serious and conservative fonts can also work well depending on the niche. Your designer
should present several font variations for you to choose from.
The best way to get a logo designed specifically for your business is to use an online custom logo design
service. Compare some of the packages that are available and look over some of their portfolios to see what kind of
work they have done in the past for pet stores and other animal related businesses.
For the best chance of getting a logo that is a perfect match with your business you must brief your designer
very carefully. Let them know exactly what kind of products and services you sell and how you are different
from other market players. Give them some profiles of your typical customers so that they can design something
that appeals to these people directly.
To get your store or pet grooming business off to the best possible start it is essential that you invest
some time and effort into getting the right logo. Once you have branded your pet shop with a logo it will not
be easy to change the design later on so you must be absolutely certain that you have the best design to start
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