Logo Tournament Review
In the following report we have provided the results of our research into the logo design contests that are
hosted by Logo Tournament. We start off with a basic profile of this company and then go into detail
about how their logo contests work. Finally we provide links to customer feedback and opinions so that you can
find out if there have been any positive reviews or complaints posted about them on the Internet.
Logo Tournament was founded by Tyler Quinn and is based in Calgary, Canada.
Tyler Quinn has a background as a web developer and e-commerce specialist.
Logotournament.com has had a presence online since 2007. You can read an interesting interview with
founder Tyler Quinn here.
Products and Services
Logo Tournament was one of the first companies to introduce the concept of logo
design contests. Contest holders (those wanting to get a logo designed) basically hold a competition for their
design project and receive entries from designers around the world. The designers compete for a pre-set amount
of prize money. This kind of crowd-sourcing business model has become popular in the logo design industry in
Users of the site can launch a contest, follow design contests as they progress, check out their portfolio of
work from previous contests and discuss relevant topics on the forum.
How it Works
Users first have to fill out a questionnaire. This quick survey will make up the brief that is given to
designers so that they know what kind of logo the contest holder wants. Logo contests last seven days with contests
going live as soon as payment is received from the contest holder. Contests can be extended by up to three days for
Users can choose from packages that range in price between $275 and $575 or they can customize their own prize
package. Bear in mind that a higher prize will attract more designers and encourage them to work harder on the
design work. A listing fee of $39 and a 10% prize handling fee are included in the package prices.
Once the contest is underway design concepts start rolling in from designers who are competing to satisfy the
contest holders requirements and create something special and relevant. The contest holder then guides the
designers to improve on what they have done by rating each concept and by providing feedback. Designs usually
improve as the contest progresses as designers get a better understanding of what the contest holder is looking
At the end of the seven day period the contest holder decides on the winner, the prize is awarded and the
contest holder receives the source files for the design.
Logo Tournament boasts a 98% success rate with their competitions. However, if you are not happy
with the results there are options available to you via their guarantee policy. While you should read the 'Terms of
Service' at Logotournament.com in full before placing an order, we can basically summarize their
refund policy as follows.
You can get a full refund if your contest does not receive a minimum of 30 unique entries. If you do receive
over 30 entries and still wish to request a refund then it will be subject to a $75 deduction which is paid to the
designer with the highest ranking at the conclusion of the contest.
We were interested to find out what people on the Internet were saying about Logo Tournament so we
did a little research by conducting a number of Google searches. Although online reviews, complaints and
testimonials can never be trusted 100% they can nevertheless give you an idea of a companies reliability.
1) We checked the Better Business Bureau (BBB.org) website to see if they had any information.
They do have a Logo Tournament profile on the site, even though this company is not accredited with
the BBB. At the time that we checked they had a C rating on a scale of A+ (the best) down to F (the worst).
They'd had only one complaint filed in the past 12 months and that complaint had been resolved.
2) We found one Logo Tournament review at a site called USWeb.com. The writer has held two
logo design contests through them and generally speaks favorably about the service.
3) In another review of Logo Tournament on a blog called WhyisMarko.com we found that
the writer was positive about the service. His blog post included images of the two logos that he'd had designed
through the service and they both looked decent. He noted that the designs were crap at first but as the contest
progressed they became better and better.
Overall Rating - 4th Place
To visit the website for Logo Tournament - www.logotournament.com