Logoworks Review and Profile
This report offers a review for consumers considering Logoworks for their online custom logo design needs. As
well as including basic information summarizing their packages, prices and services we also look at some of the
consumer feedback and complaints that can be found on the Internet relating to this firm.
Logoworks is one of the larger logo design firms selling their services online.
The company was founded in 2001 and operates out of offices in Utah in the US. They claim to have served over
45,000 clients and have worked with a number of Fortune 500 companies. Originally founded by Morgan Lynch, the
company is under the Hewlett Packard (HP) umbrella. Logoworks have an
design team of over 40 in-house designers but also outsource work to freelancers.
Design Packages and Prices
The company specializes in custom logo design but also offers a range of other services which
include business cards, stationery, website design and brochures.
For those wanting a company logo, their basic or ‘silver’ package for $299 offers customers
four initial concepts drawn up by two different designers and two chances to make slight alterations or revisions
to those designs. The next step up in terms of their packages is the $399 ‘gold’ package that includes six concepts
by three different designers with unlimited revisions.
Their other packages that include their other services, as well as custom logo design, range
up to $2999 in value.
While customers are given ownership of their final design, Logoworks retains
ownership of all initial concepts not selected by the customer.
Logoworks have a fairly complicated refund policy and you would be advised to read it before
ordering. It appears to state that customers are eligible for a refund if they are not happy with the initial
Logoworks response. An administration fee of $99 is deducted on their refunds and customers have to
complete the refund application process within three days of receiving the initial response or they risk being
billed for the whole package price (they may have only paid for part of the package price up until that
Logoworks complete the initial concepts within three days of the client placing
an order and the client can then log into their system and view these designs. Revisions are completed within two
working days. When the final designs are ready they are able to be downloaded and copies are sent out on
Logoworks provide customers with logos in a variety of formats that are
suitable for many different kinds of printers and for the web. These formats include jpg, gif, eps, tif and bmp
files. They can supply you with file formats for any purpose.
Design Awards and Ratings
We were unable to find any information on the Internet relating to awards or design
competitions that Logoworks has won.
Logoworks Design Portfolio
Portfolios offer clients a great way of getting a taste of a companies design style and a way
to view examples of logos that they have done for companies in the client’s industry. Logo Works has
an extensive portfolio of their previous work on their website. Logos are divided into categories for visitors to
view samples from accounting right through to travel and more.
Assessment of Opinion and Reviews on the Internet
We set out to assess consumer opinions regarding Logoworks by searching the
Internet for reviews, positive comments or complaints. Bear in mind that not everything that you read online can be
held to be true and that competitors will sometimes post negative information about others or
positive comments about themselves. Some of the references to this firm that we found are outlined
1) At LegalZoom.com we found 19 Logoworks reviews altogether. Of these we noted that 14 were generally positive while only
fove were negative.
2) There are a number of Logoworks complaints at the BBB (Better Business Bureau) but they all seem to
have been resolved.
3) We found one Logoworks review on Yelp.com where the reviewer posted a complaint
stating that even though the customer service representative was nice the logos looked terrible and that the
designers ignored many of the specifications that they set out in the briefing form. This particular reviewer
gave them one star out of five (only because it was not possible to give them zero stars).
4) One review of Logoworks on Complaintsboard.com was from an individual who
felt that their work was 'uninspired and too clip-arty'. They felt that the designers didn't do the changes that
they wanted during the revision rounds.
5) One woman on Ripoffreport.com felt that their caricatures didn't look at all like the animals that
they were supposed to. She complained and ended up feeling tricked out of a refund.
6) In 2005 they were accused by designers, via the blogosphere and web forums of having
plagiarized logos on their website. The designs, which were never sold to customers, were removed and the designers
who were responsible were terminated. For more on this visit Katzidesign.com for a list of links to relevant articles.
Overall Rating - 5th Place
To visit the Logoworks website go to - www.logoworks.com
For our top five custom logo companies - Custom Logo Company