The Logo Company – Review and Consumer Comments

We set out to do a comprehensive review of the online logo design firm The Logo Company. We start off with a profile and offer basic information on the packages, guarantee policy and services offered by this company. We then look at some of the feedback and opinions from people who have ordered a logo from their site at www.thelogocompany.net.


The Logo Company is a well established design shop operating out of offices in Brooklyn, New York and Slough in the UK. They have been doing business online for over ten years.

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They make no profit on their logo design services but use the service as a way of gaining introductions to new clients in order to hopefully sell them further design and printing services. They are therefore able to provide custom logos for prices much lower than the industry standard.

Services provided by The Logo Company include custom logo design as well as stationery and website design packages. They also have a logo design deal that includes 500 business cards.

Design Packages and Prices

Currently offered is a design package for $149 that includes a minimum of five initial design concepts by a minimum of five different logo designers. Once you have selected the design concept that you like you are then able to have them make unlimited revisions to that design until you are satisfied. They are usually able to deliver revisions within two working days.

No ownership rights are retained so customers have 100% ownership rights to the final design. The Logo Company uses only original artwork in its designs so they are 100% unique and original.

They promise that under no circumstances will clip-art or parts borrowed from previous designs be incorporated into your design. They typically use Pantone colors which are rich and vibrant, the kind commonly used by large corporations.

They offer a high level of communication with customers throughout the entire design process. This gives clients a chance to have a lot of personal input into their logo.

Guarantee Policy

Unlike other companies that offer satisfaction guarantees, refund penalties or guarantees only up until a certain point of the design process The Logo Company offer a 100% money back guarantee right up to your acceptance of the final design. The only limitation to this seems to be that you must request the refund within three months. Not many other custom logo websites offer such generous terms when you go over the small print on their 'terms of service'.

Delivery Time

Initial design concepts are emailed out to customers within three business days after the order and email briefing is received.

File Formats

The Logo Company offers a variety of file formats for website use, regular office use and professional print use. Free editable source files in vector format are also provided for professional design and print purposes.

Free versions of your logo on a transparent background are available upon request for use on colorful backgrounds. Grayscale versions are also supplied in the case that you want to apply for the logo to be your trademark.

If file formats are confusing for their customers then representatives from this firm are able to communicate directly with printing companies over these issues.

Design Awards and Media Coverage

In late 2005 Wired Magazine secretly conducted a review of The Logo Company and four other popular online logo design firms and rated them against each other. The Logo Company was rated as their best performer against a variety of other design firms including The Logo Loft. Wired noted that ordering with them was a breeze and that they provided four relevant designs within three business days.

More recently in 2009 The Logo Company was again put to the test against three other top online logo design firms including Logo Design Guru when The Wall Street Journal secretly ordered some custom logo designs. They compared the results and noted that The Logo Company 'was worth the price' and that six designers worked on the project. You can view the article here.

Design Portfolio

To view examples of work by this company you are able to check out a portfolio on their website that has around 100 logo samples that they have completed for businesses in a variety of industries. For more samples that are divided into industry categories then a larger variety of their work is available upon request.

On-Site Testimonials

Their website has a forum that allows customers to register and post a review or opinions about the service that they experienced. This has turned into a resource with over 2500 customer feedback posts, testimonials and case studies. The reviews that we looked over were all favorable.

Assessment of Opinion and Reviews on the Internet

There are numerous websites on the Internet that offer consumers a chance to review products and services, to give their opinions or to post complaints about specific companies. We scoured these websites, along with blogs and forums looking for both positive and negative references. 

Surprisingly we found very little in the way of references about The Logo Company. It was refreshing to not discover dozens of negative ‘slow delivery’ or ‘scam’ related comments like other logo companies have scattered all over the Internet. Our findings are as follows.

There is a brief review of The Logo Company on a website called BannerReviews.com. The reviewer noted that he felt he had received really good quality for the low price. His website logo was designed by them.

We found only one complaint for The Logo Company that related to their logo design services on Complaintsboard.com. The complaint related to designs that were a few days late. Owner of The Logo Company Simon McArdle had responded fairly quickly and tried to put the matter right.

Overall Rating - 1st Place

To learn more visit - www.thelogocompany.com 

For our top five custom logo companies - Custom Logo Company Reviews