The Logo Company – Review and Consumer
We set out to do a comprehensive review of the online logo design firm The Logo Company. We start off with a profile and offer basic information on the
packages, guarantee policy and services offered by this company. We then look at some of the feedback
and opinions from people who have ordered a logo from their site at www.thelogocompany.net.
The Logo Company is a well established design shop operating out of offices in
Brooklyn, New York and Slough in the UK. They have been doing business online for over ten years.
They make no profit on their logo design services but use the service as a way of gaining
introductions to new clients in order to hopefully sell them further design and printing services. They are
therefore able to provide custom logos for prices much lower than the industry standard.
Services provided by The Logo Company include custom logo design as well as stationery and website
design packages. They also have a logo design deal that includes 500 business cards.
Design Packages and Prices
Currently offered is a design package for $149 that includes a minimum of five
initial design concepts by a minimum of five different logo designers. Once you have selected the design
concept that you like you are then able to have them make unlimited revisions to that design until you are
satisfied. They are usually able to deliver revisions within two working days.
No ownership rights are retained so customers have 100% ownership rights to the final design.
The Logo Company uses only original artwork in its designs so they are 100% unique and
They promise that under no circumstances will clip-art or parts borrowed from previous
designs be incorporated into your design. They typically use Pantone colors which are rich and vibrant, the kind
commonly used by large corporations.
They offer a high level of communication with customers throughout the entire design
process. This gives clients a chance to have a lot of personal input into their logo.
Unlike other companies that offer satisfaction guarantees, refund penalties or guarantees
only up until a certain point of the design process The Logo Company offer a
100% money back guarantee right up to your acceptance of the final design. The only limitation to this seems to be
that you must request the refund within three months. Not many other custom logo websites offer such
generous terms when you go over the small print on their 'terms of service'.
Initial design concepts are emailed out to customers within three business days
after the order and email briefing is received.
The Logo Company offers a variety of file formats for website use, regular office
use and professional print use. Free editable source files in vector format are also provided for professional
design and print purposes.
Free versions of your logo on a transparent background are available upon request for use on
colorful backgrounds. Grayscale versions are also supplied in the case that you want to apply for the logo to be
If file formats are confusing for their customers then representatives
from this firm are able to communicate directly with printing companies over these issues.
Design Awards and Media Coverage
In late 2005 Wired Magazine secretly conducted a review of The Logo Company and four other popular online logo
design firms and rated them against each other. The Logo Company was rated as their best performer
against a variety of other design firms including The Logo Loft. Wired noted that ordering
with them was a breeze and that they provided four relevant designs within three business days.
More recently in 2009 The Logo Company was again put to the test against three other
top online logo design firms including Logo Design Guru when The
Wall Street Journal secretly ordered some custom logo designs. They compared the results and noted that
The Logo Company 'was worth the price' and that six designers worked on the project. You can view the
To view examples of work by this company you are able to check out a portfolio
on their website that has around 100 logo samples that they have completed for businesses in a variety of
industries. For more samples that are divided into industry categories then a larger variety of their work is
available upon request.
Their website has a forum that allows customers to register and post a review or
opinions about the service that they experienced. This has turned into a resource with over 2500
customer feedback posts, testimonials and case studies. The reviews that we looked over were all
Assessment of Opinion and Reviews on the Internet
There are numerous websites on the Internet that offer consumers a chance to review products
and services, to give their opinions or to post complaints about specific companies. We scoured
these websites, along with blogs and forums looking for both positive and negative references.
Surprisingly we found very little in the way of references about The Logo Company.
It was refreshing to not discover dozens of negative ‘slow delivery’ or ‘scam’ related comments like other logo
companies have scattered all over the Internet. Our findings are as follows.
There is a brief review of The Logo Company on a website called BannerReviews.com. The reviewer
noted that he felt he had received really good quality for the low price. His website logo was designed by
We found only one complaint for The Logo Company that related to their logo design services on
Complaintsboard.com. The complaint related to designs that were a few days late. Owner of
The Logo Company Simon McArdle had responded fairly quickly and tried to put the matter
Overall Rating - 1st Place
To learn more visit - www.thelogocompany.com
For our top five custom logo companies - Custom Logo Company